BVLGARI presents “Serpenti Through the Eyes of Wang” Event in NY


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September 8, 2019 (New York, NY).

Last night, Alexander Wang and Bvlgari celebrated the launch of the “Serpenti Through the Eyes of Wang” bags capsule collection with an exclusive one-night-only experience at 712 Fifth Avenue in New York City. The event included performances by rapper Rick Ross and singer Normani, and DJs Asmara and Pedro while attendees included Hailey Beiber, Offset, Kehlani, YG, Quavo, Tiffany Haddish, Jacquelyn Jablonski and many others.

The Alexander Wang x Bvlgari collaboration is centered around the reinterpretation of the Iconic Serpenti Forever Bag and the concept of packaging as luxury, taking something that is traditionally overlooked, and making it the focal point of the collection. Inspired by Bvlgari’s heritage and blending Wang’s signature high-low approach, the collection uses traditional packaging components including the watch box, the dust bag and the paper shopping bag along with a vintage-inspired Bvlgari serpent head jewel from the 1950s, resulting in a new fun and fresh proposition for the handbag category with the makings of a new signature motif.

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